Prepared exclusively for Pulse Evangelism
You carry the message.
We build the engine.
Pulse exists to make Jesus known. Vessels builds the systems that carry a mission further: film, distribution, software, and AI. This page is our complete plan for a partnership. The work, the price, and the agreement, ready when you are.
42
pages of pulse.org studied before writing a word
1
working portal already built for Pulse
90
day execution plan inside
2
founders on this account, no handoffs
A letter first
Before Vessels existed, I was one of your interns.
I sat in the building on 9th Street. I heard the prayers before the events and watched the team turn a lean budget into stadium nights and a movement of young evangelists. Pulse taught me what all in actually looks like.
Since then I co-founded Vessels with Alec Lincoln. We build growth systems: story driven film, distribution engines, software, and AI installs for organizations that need a bigger reach than their headcount allows. We have watched ministries pay five vendors to do what one partner should do, and we built Vessels to be that one partner.
So this is not a cold pitch. We studied all 42 core pages of pulse.org, built you a working portal before asking for anything, and wrote a plan honest enough to show leadership. If the answer is no, you keep the audit findings and the fixes we make for free. If the answer is yes, we go to work on day one.
You were made to share. So were your stories.
Gavin Lee
Co-founder · strategy, software, AI
Alec Lincoln
Co-founder · film, story, production
Receipts before asks
We already built the Pulse Network.
Not a mockup. A working portal for staff, Pulse 100 cohorts, alumni, interns, and donors, with a live map of where your people serve. We built it to prove we understand Pulse, before this page existed.
The map
Every cohort, alum, intern, and staff member, pinned city by city on a globe you can spin.
The directory
Profiles, cohorts, and stories, searchable, with each person controlling their own visibility.
Events and RSVP
Revival Nights to reunions: post it once, watch who is coming, follow up automatically.
Consent first
Privacy enforced in the database itself, designed around your ECFA commitments. Donor trust is the product.
The audit already started
What 42 pages of pulse.org told us.
700M+
impacted by the Gospel since 2006
as reported on pulse.org
1.8M
responded at live events
as reported on pulse.org
1.1M
responded through digital ministry
as reported on pulse.org
121K+
trained to share the Gospel
as reported on pulse.org
The machine you run
- ●Amplify, the largest free Christian music festival in the U.S., June 11 and 12, 2027 in Benton, Arkansas
- ●Revival Nights, campus events, and state fair outreaches across the calendar
- ●City fundraisers: Minneapolis on October 22, plus Fargo and Oklahoma City
- ●Pulse 100, the internship, the residency, and the Training Center
- ●Digital Shorts, the podcast, the blog, and the Make Jesus Known campaigns
- ●Regional saturation: Pulse Minnesota and Pulse North Dakota
Where reach is leaking
Found by actually crawling the site, screenshotting every page at 3 screen sizes, and reading the code. This level of look is what every month of the partnership gets.
Finding 01
The About page is erroring
pulse.org/about currently renders a visible error where the mission content should load. The Training page has the same break. First fix on our list, free, before any contract.
Finding 02
The giving journey changes worlds mid-step
Donors move from pulse.org to a separate giving domain with a different look. Every switch costs trust and completion. The path from story to gift should feel like one room.
Finding 03
Search is leaking
More than 10 core pages, including Donate, Meet the Team, and Revival Nights, are missing their main heading structure. Google reads that as a weak page. These are one-day fixes with compounding returns.
Finding 04
The story library is bigger than its reach
Digital Shorts, testimony films, and podcast episodes live on separate pages. The same stories, cut and sequenced for social, could be working every day across every channel.
Finding 05
A lean team is carrying all of it
Events, cohorts, fundraisers, housing, and regional campaigns, all run by a staff that has had to make cuts. Nothing on this page is a criticism. It is what happens when mission outruns headcount. Systems close that gap.
The Growth Partnership
Five engines. One partner. $15,000 a month.
01
The Master Plan
A complete growth and donor reach roadmap
In the first 30 days we map every audience Pulse serves: seekers, evangelists, church leaders, and donors. Then we deliver one plan that connects events, programs, digital, and giving, in 90 day sprints with board ready quarterly reviews. Not a deck that gathers dust. A living document we execute together.
- →Full audit of all departments and systems
- →Donor reach and growth roadmap
- →90 day sprint cycles
- →Quarterly leadership reviews
02
The Story
One flagship film, every month, shot in person
Alec and our production team come to you. One film day per month at Pulse HQ or on the road with your events, produced to broadcast standard. Each film becomes a library: 15 to 30 vertical cuts built for the audiences Pulse most wants to reach, donors who fund the mission and the generation it serves.
- →Monthly on site film day
- →One flagship film per month
- →15 to 30 vertical cutdowns per film
- →Testimony first, story led, on brand
03
The Swarm
Distribution that works every single day
A film that sits on a page reaches no one. The Swarm takes every cut and pushes it across Pulse channels on a tested schedule, with hooks and formats tuned weekly by what actually moved. Your stories start compounding instead of expiring.
- →Full channel distribution calendar
- →Weekly hook and format testing
- →Monthly performance reporting
- →Built on the film library, not extra asks on your team
04
The Portal
The Pulse Network, finished and launched
We already built the demo. A members portal for staff, Pulse 100 cohorts, alumni, interns, and donors: profiles, a live map of where your people serve, events with RSVP, and admin tools. Built on a consent first data model where every person controls their own visibility, designed around your ECFA commitments from day one.
- →Working demo already built, on this page
- →Consent based privacy at the database layer
- →Alumni, cohort, donor, and staff views
- →Launched and operated, not handed off
05
The AI Install
Working systems where the cuts hurt
Department by department, we audit how work happens and install AI agents where a role went unfilled: donor follow up, event operations, content repurposing, inboxes, and reporting. Your people stay the voice and the heart. The machines take the busywork. Event season gets surge support instead of burnout.
- →AI efficiency audit, every department, first 60 days
- →Working agents, not recommendations
- →Event season surge support
- →Team training included as agents land
No mystery months
The first 90 days, day by day.
Days 1 to 30
See everything, plan everything, film day one
- ✓Fix the broken About and Training pages, free
- ✓AI efficiency audit across every department begins
- ✓Master Plan v1 delivered to leadership
- ✓Film day 1 at Pulse HQ
- ✓Portal scoped with your staff against the live demo
Days 31 to 60
First systems live
- ✓Portal soft launch with staff and one cohort
- ✓First agents live in donor ops and event ops
- ✓Film day 2, first full month of Swarm distribution
- ✓Sprint 1 review against the Master Plan
Days 61 to 90
Open the doors, show the numbers
- ✓Portal opens to alumni and donors
- ✓Agents expanded to the next two departments
- ✓Film day 3, distribution compounding
- ✓Quarterly outcomes report to leadership
The investment
What this costs, and what it replaces.
| Bought separately | Market rate |
|---|---|
| Monthly on site flagship film day, produced and edited | $8,000 to $12,000/mo |
| Daily distribution management across channels | $3,500 to $5,000/mo |
| Partner level growth strategy and planning | $4,000 to $8,000/mo |
| The Pulse Network portal, built and launched | $25,000 to $60,000 build |
| AI audit plus working agent implementation | $10,000 to $30,000 project |
| The Growth Partnership, all five engines | $15,000/mo |
Market ranges reflect what production studios, agencies, and consultancies bill for these lines separately. We can hold this price because the five engines share one stack and one team.
The anchor offer
The Growth Partnership
$15,000/mo
6 month initial term · then month to month
- ✓The Master Plan, delivered in 30 days, run in sprints
- ✓One flagship film day per month, in person, plus 15 to 30 cuts
- ✓Distribution across every Pulse channel, tuned weekly
- ✓The Pulse Network portal, finished, launched, operated
- ✓AI audit of every department, then working agents installed
- ✓Both founders, weekly rhythm, honest monthly reporting
The 30 day walk away
If month one does not make this an obvious yes, you get month one back. In full, in writing, in the agreement below.
When you are ready for more
Expansion modules. Add any, anytime.
The partnership stands on its own. These bolt on when a season calls for them, each one priced, each one optional, no bundling games.
Paid Media Engine
$3,500/mo + ad spend
Donor and event campaigns on Meta, Google, and YouTube, with creative pulled straight from the film library and optimized weekly.
Social Command
$3,500/mo
The full social calendar: daily publishing, community management, and replies, running on top of Swarm distribution.
The Pulse Shop
$7,500 build + $1,500/mo
A merch storefront done right: store build, fulfillment wiring, and campaign drops timed to Amplify and event season.
Custom Software
scoped, from $10,000
Dashboards and internal tools that connect the systems you already run, giving, CRM, events, and email, into one live picture.
Team AI Academy
$7,500/quarter
Hands on AI training for your whole staff, role by role playbooks, and an organizational skill library your team runs daily.
Event Surge
$5,000/event + travel
Extra production and systems crew on the ground for Amplify, Revival Nights, and fair season, beyond the monthly film day.
Or run it all
The Full Partnership
The Growth Partnership plus Paid Media, Social Command, and the Team AI Academy. Every channel, one team, one number.
$25,000/mo
Proof, not promises
Judge us by what is already running.
The portal on this page
The Pulse Network demo above was built before this proposal existed. Working globe, directory, cohorts, events, and consent model. We build first and pitch second.
Freedom Electrical
A complete growth system for a Kansas City service company: website platform, an AI voice agent answering every call, and a membership retention system with automated billing.
The Collegist
A full media platform taken from brand to launch: design system, CMS, 23 route site, and lead capture, live at thecollegist.com.
vssls.co itself
Our own site, portal, and AI systems run on the same engines we are proposing here. The page you are reading was designed, written, and shipped by that stack in one night.
Full case studies live at vssls.co/work. References available on the call.
Asked and answered
The questions your board will ask.
Is this a faithful use of donor dollars?+
We built this offer around stewardship because it is one of your seven values and one of ours. One partnership replaces what would otherwise be four or five vendors: a production company, a social agency, a software shop, an AI consultancy, and a strategist. Every month you get a report showing what was made, what it reached, and what it changed. If the numbers do not justify the spend, you will see that too, because we report honestly or not at all.
What happens with our donor data?+
It stays yours, always. The portal was designed around consent from the first line of code: every person controls whether they appear in the directory, on the map, or to donors, and the database itself enforces those choices. Donor records never leave Pulse systems, and we sign a data processing agreement that says so in writing. We designed for your ECFA commitments before we ever pitched you.
Why not hire in house?+
A producer, an editor, a social manager, a developer, and a strategist is a $400,000 a year payroll before benefits, and you would still be managing five people. This is two founders and their systems for $15,000 a month, cancelable with 30 days notice after the initial term. If someday it makes sense to bring this work in house, we will help you hire and train that team. The Master Plan is yours either way.
We have been cutting costs. Why add a retainer?+
Because the cuts are exactly why this works. The AI install exists to give a leaner team leverage: agents that handle follow up, event logistics, and reporting where a role went unfilled. This is not another cost center on top of the ones you trimmed. It is the system that lets the team you kept do the work of the team you had.
What does AI mean for a ministry like ours?+
Tools, not voice. AI never writes your theology, never answers a seeker pretending to be a person, and never touches the message. It drafts the donor follow up your team reviews, moves event registrations into the right lists, cuts films into clips, and builds the reports nobody has time to build. People stay the heart of Pulse. The machines just carry boxes.
What if it does not work?+
Two protections, in writing. First, a 30 day walk away: if the first month does not make this an obvious yes, you get that month refunded in full. Second, honest monthly reporting, so you are never guessing whether it is working. After the initial term, 30 days written notice ends it, and everything we made stays yours.
Who actually does the work?+
Gavin and Alec, personally, backed by Vessels systems. Gavin leads strategy, software, and the AI install. Alec leads every film day and the story engine. You get both founders' numbers, a weekly rhythm, and no account managers between you and the people building.
The agreement
Everything in writing. Nothing in fine print.
The complete agreement, on the page, before you sign. Read it, send it to counsel, then sign and start whenever Pulse is ready. Prefer it on paper? The contract as a printable page and the full proposal as a PDF are one click away.
Growth Partnership Agreement · Vessels × Pulse Outreach · Effective on first payment
1. Parties
This Agreement is entered into between TheLees Media LLC, a Wyoming limited liability company operating under the trade name Vessels (vssls.co) ("Vessels"), and Pulse Outreach, a Minnesota nonprofit corporation exempt under Section 501(c)(3) ("Pulse" or "Client"), represented by the authorized signatory below. This Agreement governs all services rendered under the Growth Partnership described on this page.
2. Services
Vessels will provide the five engine Growth Partnership: (a) the Master Plan, a growth and donor reach roadmap delivered within the first 30 days and maintained in 90 day sprint cycles with quarterly leadership reviews; (b) the Story, one flagship film day per month conducted in person at Client's headquarters or events, producing one flagship film and a cutdown library of 15 to 30 vertical clips per month; (c) the Swarm, ongoing distribution of produced content across Client's channels with weekly optimization and monthly performance reporting; (d) the Portal, completion, launch, and operation of the Pulse Network members portal on a consent based data model; and (e) the AI Install, an organization wide AI efficiency audit within the first 60 days followed by implementation of AI agents and systems in agreed departments, with event season surge support. Scope adjustments are made collaboratively in the quarterly reviews.
3. Investment and Payment Terms
Client agrees to a monthly partnership fee of $15,000, billed automatically on the same calendar date each month via Stripe to the payment method authorized at checkout. The initial term is 6 months, after which the partnership continues month to month. After the initial term, Client may cancel with 30 days written notice to hello@vssls.co. Expansion modules listed on this page may be added at any time by written confirmation and are billed alongside the partnership fee.
4. 30 Day Walk Away Guarantee
If, within 30 calendar days of the first payment, Client concludes the partnership is not an obvious yes, Client may request in writing a full refund of the first monthly fee, and this Agreement terminates. Work product delivered through that date, including the Master Plan draft and any published content, remains with Client. This guarantee applies once and does not extend to subsequent months.
5. Nonprofit Status and No Outcome Guarantees
Vessels acknowledges Client is a 501(c)(3) religious nonprofit and an ECFA member. Vessels makes no guarantee of specific donation revenue, donor counts, attendance, or audience growth, and nothing in this Agreement or the accompanying proposal should be read as such a promise. Vessels will use commercially reasonable efforts to optimize toward the outcomes defined in the Master Plan and will report results honestly each month.
6. Donor Data, Privacy, and Consent
All donor, member, and constituent data is and remains the exclusive property of Client. The Portal operates on explicit consent flags controlled by each individual, enforced at the database layer. Vessels will execute a data processing addendum covering security obligations, breach notification, and return or deletion of data on termination. Vessels will never export, sell, market to, or reuse Client's donor or member data for any purpose outside this engagement. Donor giving capacity and history are visible only to Client staff roles designated by Client.
7. Content Ownership
Upon payment for the month in which it was produced, Client owns all films, cutdowns, copy, designs, and campaign assets created for Client under this Agreement, including all raw footage on request. Vessels retains ownership of its underlying platform configurations, automation frameworks, agent architectures, and reusable systems. Vessels may reference the existence of the engagement in its portfolio; any case study naming Client, or use of Client's marks beyond that reference, requires Client's prior written consent.
8. Third Party Platforms
Systems may be built on third party infrastructure including hosting, database, telephony, email, and AI platforms. Direct per usage costs (for example ad spend, SMS, and AI processing) are passed through at cost or billed to Client accounts directly, and Vessels will notify Client before any material change in platform costs. Client authorizes Vessels to configure such infrastructure on Client's behalf under credentials and accounts owned by Client wherever practical.
9. Client Responsibilities
Client will designate one primary point of contact, provide reasonable access to the people, systems, and brand assets needed to perform the services, schedule the monthly film day with at least two weeks notice, and review deliverables within five business days. Delays in Client review pause the affected deliverable but do not pause billing.
10. Term and Termination
This Agreement commences on the date of first payment and continues through the 6 month initial term, then month to month. After the initial term, either party may terminate with 30 days written notice. Either party may terminate immediately on material breach uncured within 15 days of written notice. On termination, Vessels will deliver a complete export of Client's content, data, and documentation within 14 business days, and will cooperate in good faith on transition.
11. Limitation of Liability
Vessels' total liability under this Agreement shall not exceed the fees paid in the 3 months preceding the claim. Neither party is liable for indirect, incidental, or consequential damages, or lost revenue or donations. Nothing in this section limits liability for a party's gross negligence, willful misconduct, or breach of Section 6.
12. Mutual Indemnification
Each party will indemnify the other against third party claims arising from its own breach of this Agreement, gross negligence, or willful misconduct. Client is responsible for the theological and doctrinal content of messages it approves for publication; Vessels is responsible for the lawful operation of the systems it builds.
13. Governing Law and Disputes
This Agreement is governed by the laws of the State of Wyoming. The parties will first attempt good faith negotiation between principals. Unresolved disputes go to binding arbitration under the rules of the American Arbitration Association. The prevailing party is entitled to reasonable attorney's fees.
14. Entire Agreement
This document, together with Vessels' Terms of Service and Privacy Policy at vssls.co and the data processing addendum to be executed at kickoff, is the entire agreement between the parties and supersedes prior discussions. Amendments must be written and signed by both parties. If any provision is unenforceable, the remainder stands. Signatures delivered electronically through this page are valid and binding.
Scroll to read the full agreement before signing.
Your move
Make Jesus Known.
Further than ever.
The plan is written. The portal is built. The team is two founders who already know your halls. All that is left is the yes.